The Copytree Blog

“Working with Copytree gives me total peace of mind. I have full confidence they’ll deliver high‑quality, on‑time, and on‑scope content with minimal revisions.”

As the CEO of a B2B tech writing agency, my relationship with AI is best summed up as “it’s complicated.”

A thorough guide to choosing between Fern, Mintlify, ReadMe, and Redocly for your modern documentation needs.

To us, a great writer is a confidently curious person who cares deeply about craft and accuracy.

What content writers need to know about how tech marketing works.

Compared to writing longer, less time-sensitive pieces like blog posts and white papers, there’s much less room for error or course-correction.

The ideal testimonial conveys information that a company can’t credibly say itself.

An engineering blog is more than just a recruiting tool. It’s a way of building out loud and giving back to the developer community. You know, the same people you want to convert into buyers and advocates.

To give yourself and your writers the best chance of success, ask yourself a few dozen questions before you start shopping around.

When you work with clients in Google Docs, you’re playing a game with a lot of unwritten rules.

Compared to any other social platforms you may have used or written for, LinkedIn has some very particular (and sometimes counterintuitive) dynamics.

Here’s what we’ve learned about using the editing cycle to end up with a stellar piece and get closer to your clients in the process.

Only humans can make an unlikely choice when they sit down to write.

When we interview writers at Copytree, we ask them to spend around 40 minutes editing a piece they’ve never seen before, in Google Docs, live on the call.

Customer stories can be extremely compelling to potential buyers, but you need to navigate a complex web of relationships to get it right (and approved).

Are they ghosting me? Why did they cut half of what I wrote? If they have such strong ideas, why don’t they just do the writing themselves?